Understanding the Challenge

We noticed that a large part of our audience (premium fashion brands) sacrifice quality in their subscribers inbox

Being subscribed to 1000's of fashion brands they either lean to heavily into volume and discounts for their email system to break even

Forcing the brand to output average to poor emails.

Our Approach

We began with an analysis of what the best fashion brand email systems look like to identify strengths that give brands that WOW factor when you receive an email from the brand. We built a fashion email 100 list of the best email marketing in the industry.

From there, it helps shape our design process to design emails with Speed and Aesthetics because we recognize the formats and assets that work for the 1% of fashion brands.

To ensure tailored brand consistency, we work with a brand guideline document covering logo usage, tone of voice, and design principles, offer curation, templates — To get fashion brands to stand out in subscribers inbox's without sacrificing conversions.