Frankies Bikini's Email Campaign's
A conceptual four part email campaign sequence.
Understanding the Challenge
Frankie's Bikini, a Leading global premium swimwear brand, with a strong brand moat within the swimwear niche across America and parts of Europe. Spectating Milled (An email design software) we witnessed a common disconnect in their email creative, mixed logo's, no clear design direction.
With the brand's strong omni-channel infrastructure the challenge was removing design confusion so the focus could be back on strategy for a email list size of more than 250,000+ subscribers amplifying the customer experience.
Our Approach
We started by synthesizing the brand creative, Social Media, Paid Ads, Previous Email Sends to focus on design style. Then picked a topic idea : Summer Sale. Creating a four part sequence for the summer sale we believe the Frankie's Bikini's way.
1st Email - New Collections
2nd Email - Summer Get Ready
3rd Email - Summer Sale
4th Email - Social Proof
Key Results
The White
Company
The goal was to create a more luxurious experience that feels like home, the following was implemented:
- Welcome Message
- Founder message
- Product section
- Social Proof section
- Additional product section/ Brand USP
